research topicthématique  |  » see all topics» toutes les thématiques

Open innovation and collective creativity

There are circumstances in which companies benefit from sharing their research and development activities with their clients downstream, their providers upstream, and sometimes even with their competitors. Through collaboration with their clients companies gain important knowledge about the needs of the end-user and in turn collaboration with their providers with ensure companies that the products and services they require are adjusted to their needs. Cooperation with competitors in turn may make it easier to create or improve a common platform and with it a new market. Besides, by joining forces and removing barriers to access knowledge companies may be able to innovate at a higher pace.

The goal of our research is to figure out when and how companies should opt for open innovation.