The digital economy is in search of new business models. More and more often, the new services are offered while at the same time, the sustainability of their operation is not guaranteed: the innovators are in search of the formulae which will allow to put in front of the production cost of these services, the incomes which the market will be able of generate.
Furthermore, on more and more activities, various business models are tested. Competition between business models is emerging: the competition is slipping from the services themselves to the business models which can reveal a solvency of the consumers and extract revenues. Innovations relate to the business models as much as the products and the services themselves. The innovation in products and services, organization processes, and markets structure now have to be combined with the innovation in the business models.
On December 18th, 2009, the Chair organsed a seminar with two objectives:
– First to address innovation in terms of business models, to analyze this emerging market of business models, to address incidentally the question of their protection and to attempt to characterize the business models involved the digital economy;
– Secondly, to produce an analysis from two types of markets responding to different logics, the European and Chinese markets.
The comparison of the cultural environments of the business models should constitute an interesting field of study, not only for the analysis of innovation processes in the business models, but also for the identification of the structures which can allow their classification.
This seminar is organized by the I & R Chair with participation of Beijing university.