The last event proposed by the Chair, June 13th, 2012, addressed recent developments on behavioral economics: how this research could efficiently be applied to determine regulation policy. Paul Heidhues, Professor, Lufthansa Chair in Competition and Regulation, EMST (European School of Management and Technology) from September 2012, has presented his research. The presentation of Paul Heidhues was structured in two parts: the first one presenting the works he did for regulators or competition authorities in Europe, showing how the inclusion of behavioral biases of individuals can help to implement more effective regulations; the second part, presenting his most recent research